It's coming... This time of year brings out the big boys (or girls although that doesn't sound right), of the festival world. The State Fair of Texas, GrapeFest (Grapevine), Plano Balloonfest, etc. These are the classic events this area is known for. They've been around for 40+ years and they…

Around here, the spring event season starts in March with the St. Patrick's Days events and then storms into April with a major slate of festivals.  Maybe not the best choice of words there but weather will always have an impact on your events.  However, the event planners know it,…

If you're an event producer, promoter, marketer or some combination of all three, there's lots of ways to tell people about your event: social, email, outdoors, radio, etc. But there's also the way that is sometimes overlooked.  However, this method is not overlooked by the big brands, (just check your…