Selling sponsorships can be challenging at times.  It’s hard to know exactly what a company is looking to do at at festival: Branding?  Lead generation?Community awareness?  All the above?

“When Kay (Wolf) asked me about moderating a panel, I was excited to do it.  I wanted to put a session together I would attend if I was at the conference.  I came up with the title, WANNA KNOW WHAT SPONSORS LOOK FOR WHEN PRESENTED WITH AN EVENT OPPORTUNITY?  ASK THEM YOURSELF!  Then I went out and got the best panelists I could think of from different industries.  This will be an amazing session.” Kyle Conway – The Sponsor Bureau.

Panelists scheduled to appear:

• Jesse Sammons – Experiential Marketing Lead, TeamOne Advertising, Agency for Lexus
• Lauren Aguirre – Recreation and Retail Key Account Manager – PepsiCo
• Holly Tighe – Experiential Marketing Manager, Marketing Works, agency specializing in Telcom
• Michael Shaw – Regional Event Marketing Coordinator – GEICO
• For more information on the Texas Festivals & Events Association, see www.TFEA.org