Month: January 2016
Sponsorship Works! Global Sponsorship Dollars Will Reach $60 Billion In 2016
Global sponsorship spending is projected to grow nearly 5% in 2016 to $60.2 billion, according to a new forecast from sponsorship specialist IEG, part of WPP’s ESP Properties. The firm reports that growth in the sector will be driven by corporate interest in sponsorships as a means to support international…