The Sponsor Bureau is honored to have brought together one of the biggest names in Texas high school football with one of the state’s biggest brands of drinking water.

The Carroll Independent School District has signed a two-year, $144,000 contract with Ozarka® Brand 100% Natural Spring Water to become the exclusive bottled water at Dragon Stadium, home of the eight-time state champion Dragon football team. The contract was unanimously approved at Monday night’s Carroll ISD School Board meeting.

Carroll ISD will receive $72,000 each year of the contract. The contract also includes an option for a third year. The revenue will go into CISD’s general operating fund, which pays for school materials, staffing, student programs, buses, etc.

The contract includes Ozarka signage and branding throughout Dragon Stadium. The east end zone seating for the Dragon Band and Emerald Belles will be named the “Ozarka Zone” and include signage. Purchasing discounts for CISD concessions will also be included, along with in-kind donations for CISD student groups participating at varsity football games.

Ozarka will receive public address announcements and digital signage on the stadium’s video board. Ozarka will also support the district’s on-site recycling program. In addition, the district is working on a separate contract with Ozarka to sponsor team buses with banner and poster advertisements.

“We are thrilled to reach this agreement with Ozarka,” Carroll ISD Superintendent Dr. David Faltys said. “The dollars generated from this contract will provide a significant financial impact to our district and assist funding the educational needs for our students. As a bonus, we believe the partnership between a trusted product like Ozarka and the Carroll Dragons will enhance the overall game experience for our fans.”

As part of the agreement, Ozarka will sponsor a digital animated game for fans on the video scoreboard, and the August 29 game against Austin Westlake will be Ozarka night at Dragon Stadium.

Ozarka has been supplying water in Texas for generations. The company started in 1905 and the water is sourced from natural springs in Texas. This agreement connects two prominent names in the state and provides added exposure for both.

“Ozarka®’s support of the Carroll Dragon football program is our way of demonstrating our commitment to the local community we have called home for many years,” said Greg Berumen, Senior Marketing Manager at Nestlé Waters North America. “Ozarka® is thrilled to be a part of an important Texas tradition and our role in these traditions is something we are truly proud of.”

Carroll ISD’s marketing partner Kyle Conway of The Sponsor Bureau was instrumental in helping secure the deal for Carroll ISD. The local marketing company receives a commission on all new sponsorships signed by Carroll ISD. This is the third new partnership for Carroll ISD as a result of the ongoing work of The Sponsor Bureau. On average, the Carroll ISD marketing program generates more than $400,000 in revenues to support CISD programs and operating budgets.